W. David Jollymore, B.Sc.
Co-Founder & Chief Technical Officer
With over 20 years of driving innovation in hydrogen energy systems and water treatment, David Jollymore exemplifies the power of scientific thinking combined with entrepreneurial vision. His unique background in microbiology and water chemistry brought an unconventional—and highly effective—perspective to hydrogen technology development.
THE BEGINNER'S MIND ADVANTAGE
Early in his career, David posed what seemed like a simple question about the interaction between ozone (O₃) and methane (CH₄) to his father-in-law, Dr. William Graydon—PhD in Chemical Engineering and Chairman of the University of Toronto's Chemical Engineering faculty. Apologizing for the simplicity of his question, Dr. Graydon's response became a guiding principle:
"You actually have an advantage over others who think they know the answers to all these questions, and overlook new answers."
That advantage—approaching problems without the blinders of conventional training—has driven every breakthrough since. Where traditionally-trained engineers saw "settled science," David saw questions worth asking. Where others followed established procedures, he questioned fundamental assumptions.
FROM MICROBIOLOGY TO HYDROGEN INNOVATION
Rather than approaching hydrogen systems with conventional engineering tunnel vision, David's foundation in biological sciences and water chemistry enabled breakthrough insights in critical areas often overlooked by traditional engineers:
Water quality control: Understanding that biological and chemical contamination destroys electrochemical system performance
System interactions: Recognizing how seemingly minor impurities cascade through complex systems
Practical troubleshooting: Applying scientific method and experimental rigor to real-world operational challenges
Cross-disciplinary thinking: Connecting insights from microbiology, chemistry, and engineering
PROFESSIONAL ACHIEVEMENTS
As founder and technical leader at the Canadian Hydrogen Energy Company (CHEC), David assembled and directed engineering teams that achieved what many said was impossible: 50+ million miles of documented field testing data on hydrogen combustion enhancement systems.
This work included:
Partnerships with major OEMs including Ford Motor Company
Rigorous emissions validation under Ontario's Drive Clean program
Development of practical, commercially viable hydrogen systems
Solving real-world contamination and performance issues that stumped conventionally-trained engineers
THE SMART LEADER PHILOSOPHY
"I'm smart enough to surround myself with people smarter than I am."
This principle has driven every successful project—hiring top-tier engineers, collaborating with leading researchers, and building teams that deliver results. The role of technical leadership isn't knowing every equation; it's asking the right questions, identifying real problems, securing funding, and translating complex technology into commercial success.
AUTHOR & EDUCATOR
Author of the comprehensive "Hydrogen Energy Systems" textbook series, distilling decades of real-world project experience, hard-won lessons, and honest technical assessment. Unlike typical engineering textbooks written by academics who've never built commercial systems, this work reflects the voice of someone who's raised capital, navigated regulations, and delivered operational systems that generate revenue.
TECHNICAL FOCUS AREAS
Hydrogen production and purification systems
Water treatment for electrochemical applications
Contamination control and system optimization
Project development from concept through commercialization
Technical team leadership and resource allocation
Safety engineering and regulatory compliance
W. DAVID JOLLYMORE
ALEXANDER SERRA
Alexander Serra
Co-Founder & Chief Strategy Officer
Alexander brings a completely different—yet perfectly complementary—skillset to Green Electric Power: the psychology and strategy of communication, persuasion, and human decision-making. Trained directly by Dr. Richard Bandler (co-creator of Neuro-Linguistic Programming), Alexander specializes in the human side of technology adoption.
PROFESSIONAL BACKGROUND
As a master trainer in Neuro-Linguistic Programming and clinical hypnotherapist, Alexander understands what traditional engineers often miss: technology doesn't fail because of physics—it fails because of people. His expertise in persuasive communication, stakeholder engagement, and change management has been instrumental in:
Securing project funding and investor confidence
Navigating regulatory and political challenges
Building strategic partnerships and alliances
Training sales and marketing teams
Facilitating stakeholder buy-in for complex technical projects
THE PSYCHOLOGY OF ENERGY TRANSITION
While engineers focus on kilowatt-hours and efficiency curves, Alexander focuses on the psychology of adoption. Why do people resist new technology? How do you communicate complex technical concepts to non-technical decision-makers? What narratives drive investment and policy support?
These questions are just as critical as the engineering—and often more so.
EXPERTISE
Neuro-Linguistic Programming: Master Trainer, trained directly by Dr. Richard Bandler
Clinical hypnotherapy: Therapeutic applications and practitioner training
Persuasive communication: Influence strategies for complex decision-making
Sales team training: Performance optimization and skill development
Marketing psychology: Messaging strategy and narrative development
Stakeholder engagement: Consensus building and conflict resolution
THE PERFECT PARTNERSHIP
Where traditional hydrogen companies hire more engineers, Green Electric Power recognized that success requires expertise in both technology AND human psychology. Alexander's skills in communication, persuasion, and strategic thinking complement the technical team's capabilities—creating a company that can both build the technology AND get it adopted.